MY LITTLE PONY PROJECT COMES TO NYC!

MY LITTLE PONY Project 2012 and Pop-Up Shop

Is the Apple of New York’s Eye This Fall! Series of Events To Include a MY LITTLE PONY Art Exhibition, Beauty Bar, and “Every Pony Fun Day”

Saturday, October 13 – Monday, October 15, 2012 Pop-up Shop Open Daily: Saturday – Monday from 12 noon to 5pm

For special event times, please see below

@ MY LITTLE PONY Pop-Up Shop The Hester at The Eventi Hotel (Located at 6th Avenue and 29th Street) 835 6th Avenue New York, NY 10001 www.eventihotel.com

This Fall, Hasbro's MY LITTLE PONY Project returns to New York as part a global celebration of MY LITTLE PONY: Friendship Is Magic. Following the success of MY LITTLE PONY Project in Los Angeles, this charitable art exhibition will feature brand-new one of a kind 18” inch pony figures by renowned international artists and pop-culture icons. A portion of shop proceeds will benefit Give Kids the World Village.

This special event takes place at the MY LITTLE PONY Pop-up Shop hosted by EVENTI and designed by C2WORLDWIDE, featuring exclusive pony items from Mighty Fine Clothing, Enter Play Trading Cards, Soho Fashion Hair Styling, Onch Movement Jewelry, Fab Bags, Basic Fun keychains, Universal Designs leather jackets, demos from Gameloft and more. MY LITTLE PONY Project and Pop-up Shop opens Octber 13 – 15, 2012. An opening reception will be held on October 13th, 6pm - 11pm featuring live music and refreshments by Brighton Bar.

Join us in celebrating the world of MY LITTLE PONY!

Featuring ponies by:

6%DOKIDOKI 64Colors Bei Badgirl Camilla d'Errico Chikuwaemil Cope2 Dabs Myla Edward Fong eimi Hanazuki Hime+you Indie184 Jeremiah Ketner Jillian Kate Junie Moon Julie West Lisa Alisa Lamour Supreme Luke Chueh Madoka Kanoshita Martin Hsu Onch Movement Perez Hilton Rob Reger Shojono Tomo Sucklord TOUMA Thomas Han

Curated by:

Sweet Streets: http://www.sweetstreetsla.com/

Sponsored by:

Hasbro http://www.hasbro.com/

MY LITTLE PONY http://www.mylittlepony.com/

Mighty Fine Clothing http://www.welovefine.com/

For artwork updates: LIKE Sweet Streets on Facebook to get artwork updates and related news first! http://www.facebook.com/sweetstreetsla

For all event updates: LIKE Mighty Fine on facebook to get event updates and related news first! http://www.facebook.com/welovefine

Facebook event page: http://www.facebook.com/events/423581091038402/

MY LITTLE PONY Project logo by Miss Kika.

MY LITTLE PONY and all related characters are trademarks of Hasbro. ©2012 Hasbro. All Rights Reserved.

Saturday, October 13, 2012 / 12 noon-5pm

MY LITTLE PONY Project 2012 — Pop-Up Shop and Art Exhibition

On Saturday, October 13, MY LITTLE PONY Project 2012 open its doors in New York City with an Equestria themed pop-up shop featuring an assortment of specialty merchandise for sale from Mighty Fine/We Love Fine, Onch Movement, Fab, Enter Play, Soho Fashion, Basic Fun, Universal Designs and Incipio. A special “Collector Series” from Toys R US and your chance to be the first to play the MY LITTLE PONY app by Gameloft which will launch later this fall.

On view for the first time, MY LITTLE PONY Project 2012 art exhibition features a stable of twenty-five brand new pony collaborations by renowned international artists and pop-culture icons curated by Sweet Streets. For the show, each artist created their own one-of-a-kind painted MY LITTLE PONY 18-inch vinyl figures, and the customized ponies will be available for sale during the run of the exhibition, ending October 15, 2012. Ten percent of the sales from the MY LITTLE PONY one-of-a-kind ponies will be donated to Give Kids the World Village.

Saturday, October 13, 2012 / 6pm-10pm

MY LITTLE PONY Project 2012 — Opening Celebration

Saturday, October 13 also marks the most magical night of the year! MY LITTLE PONY Project 2012 presents its Opening Celebration party, where fans will immerse themselves in dazzling display of all things pony. The evening will feature a Soho Fashion Beauty Bar with hair stylists ready to create MY LITTLE PONY up-dos and custom manicures by celebrated nail artist Miss Fleury, first come first serve. Pegasister models Kuma and Maro will walk the floor. There will be Live DJ sets, and much more!

Sunday, October 14, 2012 / 12 noon-5pm

MY LITTLE PONY Project 2012 — “Every Pony Fun Day”

Join MY LITTLE PONY and friends for “Every Pony Fun Day,” an enchanting afternoon for fans of all ages. The Soho Fashion Beauty Bar returns with hair stylists along with the colorful Pegasister models, and more delightful surprises in store!

Monday, October 15, 2012 / 12 noon-5pm

MY LITTLE PONY Project 2012 says farewell to New York on October 15. Make Monday magical with a final visit to the pop-up shop and viewing of the ponies on display.

All MY LITTLE PONY Project 2012 events are open to the public. For more information and schedule updates, please visit MY LITTLE PONY Project 2012 Social Media Links:

Website: http://www.welovefine.com/mylittleponyproject Twitter: @sweetstreetsla Facebook: http://www.facebook.com/sweetstreetsla