WFP USA: FILL THE SILENCE
About World Food Program USA’s Fill the Silence Campaign (2025)
Fill the Silence is a national marketing campaign from World Food Program USA that aims to shift the predominant hunger narrative by showcasing how food fuels futures through vibrant, custom artwork of the people supported by the World Food Programme (WFP). Working to mobilize the next generation of hunger-relief advocates, World Food Program USA aims to capture national attention and raise critical funds through this campaign to support children and families facing hunger around the world.
HERO STORIES:
Hala in Gaza: We met Hala in Gaza a few months before the devastating conflict escalated. Even then, her eyes spoke volumes: She’d experienced more hardship than most of us ever will. Hala was eating flatbread that her mother made with ingredients she bought with a WFP voucher. In conflict zones, acquiring even the simplest ingredients often means risking your life. Parents like hers are the world’s unsung heroes. In places where survival isn’t guaranteed, living is an act of art and skill. With nearly the entire population of Gaza displaced, the whereabouts of Hala and her family are unknown.
Artist Credit: Indie 184 Artist Quote: “This piece captures the resilience of Hala, a young Palestinian, as a beacon of hope and survival. The vibrant pinks and electric colors reflect the joy and imagination of childhood, clashing against the black-and-white scenes of destruction. She reminds us of the fragility of her dreams and the urgent need to protect children like her."
Farmer in Chad: Across the Sahel, where more than half the population depends on rain-fed agriculture, major droughts are pushing millions of people into extreme hunger. In Chad, WFP has helped farmers restore more than 250K acres of farmland, plant 4.5K acres of gardens, and build nearly 2K new water sources. This farmer helped repair a dam that now enables 700 families to survive droughts by growing crops like rice, vegetables and fruit. Without more funding, communities like these will be left to fend for themselves.
Artist Credit: Indie 184 Artist Quote: “This piece is about power and possibility. The woman at the center isn’t just afarmer — she’s a force of nature, reclaiming the land and reshaping her community with resilience. ‘Break the Cycle’ serves as a rallying cry, honoring those who are breaking free from poverty and building a brighter future with every harvest."
Elda and Daniel in Haiti: Despite immense hardships, Elda and Daniel have lived more than 100 years in Haiti. With help from WFP and their neighbors, they have survived through hurricanes, political upheaval, economic crashes, and empty cupboards. Today, brutal violence by armed groups has caused record levels of hunger and displacement across the country. Half the population is facing extreme hunger. WFP has been providing hot meals and cash assistance to vulnerable people like Elda and Daniel, but without new funding, that lifesaving assistance could be suspended in just the next few weeks.
Artist Credit: Indie 184 Artist Quote: “This piece honors Elda and Daniel, two centenarians from Haiti whose love and resilience have withstood hunger and loss. I let graffiti and bold colors guide the composition, echoing their life force and the rhythm of their journey. The layers of movement and the cash symbolize WFP’s support, and the hibiscus blooms speak to their perseverance, cultural pride and the unbreakable bond they’ve built over a century."
Ghomi and Deviya in Pakistan: Every ten seconds, a child dies from hunger-related causes. When Ghomi and her daughter Deviya became malnourished, Ghomi found a local WFP clinic where they could both get specialized treatment. With the right nutrition, Deviya can recover from malnutrition and have a chance to reach her full potential. Ghomi and Deviya aren’t alone: More than 200 million women and girls around the world are surviving through hunger and mistreatment every day. For many of them, WFP is their only source of food.
Artist Credit: Indie 184 Artist Quote: “Ghomi and her daughter Devia represent fierce strength and resilience. I used bold colors to reflect their unwavering spirit in a world often shadowed by hardship. The word 'brave' felt right for this piece — it’s a tribute to the courage it takes to fight for survival, dignity, and hope, with the World Food Programme offering a promise that hunger won’t define their future.”